The collaboration between Nike and the digital art studio RTFKT has achieved a significant milestone in NFT trading, with the trading volume of their collections approaching $1.4 billion. Earnings have reached $170 million. A recent forging event allowed NFT holders to order limited-edition Nike-RTFKT shoes, resulting in a 600% increase in trading activity. The forging of Dunk Genesis Cryptokicks, in particular, drove a surge in trading, with NFT trades exceeding half a million dollars in October.
Nike's partnership with RTFKT demonstrates the effective integration of NFT technology with traditional consumer goods, enhancing the value and authenticity of sneakers for collectors worldwide.